Not Just a '90s Relic: Why Your Marketing Isn't Complete Without a Website
Nov 02, 2023![Header image for Elevation Academy marketing resource and community for blog post titled "Not Just a '90s Relic: Why Your Marketing Isn't Complete Without a Website" for small business marketing and nonprofit marketing](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/18592/images/ac686e1-5d82-7f8a-454a-afce6048b7d5_November_2_2023_Elevation_Academy_Blog.png)
Remember the '90s? A time of dial-up internet, floppy disks, and the thrill of creating your first website with neon fonts and flashy GIFs. Fast forward to today, and while our fashion choices (thankfully) evolved, the importance of having a website has not. Let's debunk the myth that websites are passé and dive into why they're more crucial than ever.
Your 24/7 Storefront
Unlike brick-and-mortar stores, websites don't have closing hours. It's your always-open portal, welcoming visitors from around the globe at any hour. No night guards required!
Credibility & Professionalism
A well-designed website signals that you mean business. It's like wearing a sharp suit to a meeting – you're taken seriously from the get-go.
Control Your Narrative
Social media platforms come and go (remember MySpace?), but your website remains steadfast. You control the content, design, and messaging, ensuring your brand's story is told your way.
SEO: The Modern Word-of-Mouth
Search Engine Optimization isn't just a fancy buzzword. It's how potential customers find you. A website optimized for search engines is like having a neon sign in a bustling digital city.
Central Hub for All Things You
Think of your website as the sun in your digital solar system. Social media, newsletters, and campaigns are planets orbiting around it, directing traffic back to the core.
Data, Data, Data!
Websites offer invaluable insights into your audience's behavior. Which pages do they visit? How long do they stay? This data helps refine your offerings and strategies.
Showcase Your Offerings
Whether it's a stunning product gallery or a blog highlighting your expertise, a website is the stage where your brand shines brightest.
Direct Communication Channel
Contact forms, chatbots, or newsletters – your website facilitates direct communication with your audience, minus the middleman.
While it's tempting to think websites have been overshadowed by social media, they remain a cornerstone of digital presence. Think of it as your digital real estate – a space you own, design, and control.
So, if you're still on the fence about websites, it's time to hop off and stake your claim in the digital landscape. The '90s called, and they're cheering you on!