10 New Year Marketing Goals: Setting Your Small Business Up for Stardom!
Oct 26, 2023![Header image for Elevation Academy marketing resource and community for blog post titled "10 New Year Marketing Goals: Setting Your Small Business Up for Stardom!" for small business marketing and nonprofit marketing](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/18592/images/06503e3-231b-8c08-31e3-456f8eecb2a_October_26_2023_Elevation_Academy_Blog.png)
Ah, the New Year – a time of confetti, resolutions, and (let's be honest) some leftover holiday cookies. But as we prepare to dust off the remnants of the past year, it's also the perfect moment to set some sizzling marketing goals. Ready to make your brand shine brighter than the Times Square ball drop? Let's dive in!
Embrace Authenticity
We are pretty sure this word shows up in every blog post we publish. (Get used to it.) Let's make 2024 the year of genuine connections. Ditch the salesy jargon and speak from the heart. Your audience will thank you with their trust.
Dive into Data
Data isn't just for tech whizzes. Dive deep into your analytics. Understand what worked, what didn't, and where you can sprinkle some extra magic to make your marketing and overall efforts more impactful.
Boost Your Branding
Consistency is key. Whether it's a logo refresh or a tone check, ensure your brand resonates across all platforms.
Engage, Don't Just Broadcast
Social media isn't a megaphone; it's a two-way radio. Engage with your audience, respond to comments, and foster genuine conversations.
Learn Something New
Whether it's a digital marketing course or mastering TikTok dances for your brand (... if that's what you want), commit to expanding your marketing toolkit.
Collaborate & Celebrate
Team up with complementary businesses or local influencers. Together, you can co-create content that's twice as impactful.
Optimize for Mobile
With more folks browsing on-the-go, ensure your website and campaigns are mobile-friendly. No one likes pinching and zooming endlessly! Let's be honest. They will just keep scrolling if you make them work too hard to see and understand.
Prioritize Email Marketing
The rumors of email's demise have been greatly exaggerated. Craft engaging newsletters and watch your engagement soar.
Set Clear KPIs
What's success to you? More followers? Increased sales? Define your Key Performance Indicators (KPIs) and track them religiously.
Celebrate Small Wins
Every new follower, sale, or successful campaign is a step forward. Pop the bubbly (or sparkling water) and celebrate the milestones!
The New Year is a blank slate, brimming with possibilities. With these goals in your arsenal, you're poised to make 2024 the year your marketing truly dazzles.
Cheers to a year of growth, connections, and countless successes!